Boost Mobile “Where You At” Seriously?

When I drive home each day I see a large billboard for Boost Mobile. The board says the classic phrase, “where you at”. My question is, where is Boost Mobile at? I must say that I don’t know many people that use Boost Mobile. However it looks like Boost Mobile, owned by Sprint, is making an effort to get the Boost Mobile name out there. In a press release this week Sprint acknowledged their commitment to push Boost Mobile in these hard economic times. We’ll see how much traction they get. Here are a few highlights from the press release:

“In addition, Boost Mobile, Sprint’s prepaid business, is being refocused to compete aggressively for customers impacted by the current economic environment with a lower per-minute rate and other attractive pricing options. Boost Mobile offers phones and pre-paid services with no long-term contracts, credit checks or activation fees, primarily on the Nextel National Network.In early 2009, Boost Mobile plans to introduce Boost Unlimited on the iDEN network, offering a nationwide home calling area for one monthly fee – an excellent value in today’s economic times.”