It’s All About Cell Phone Applications
I don’t think it’s any secret that today’s technology is built around applications. Big companies are developing base products and they’re looking to the public to develop applications that work with their base products. I think big companies finally caught on that the little guys can build better applications faster, cheaper and more to the end users liking. I know, developers have been around forever developing software applications to work with base products such as Microsoft Windows. These days though it seems like the big companies are less worried about developing their own applications and more focusing on having third party developers develop the applications. Take a look at Facebook. Facebook is growing in leaps and bounds because of small companies building applications that interact with Facebook. Facebook knows that it’s these small applications that are being built by third party developers which will continue to grow Facebook. The cell phone industry has not turned a blind eye to what’s going on. There are a TON of applications that you can download to your mobile phone. You can find these applications anywhere from iPhone apps store to individual companies advertising free application downloads.
In my crystal ball I see cell phones as only being devices in the future. The shell of the cell phone will not matter anymore. It will be all about the applications loaded on the device.s I can point to two instances where a large cell phone manufacturer and a new comer to the cell phone industry have put a big emphasis on application development. The first company is Nokia. Nokia today announced a contest that they are sponsoring. The contest is an application development contest broken into three categories; ECO-Challenge, Emerging Markets, and Technology Showcase. The winner of each contest will receive a $25,000 cash reward. Again, Nokia knows that the future of their phones will be based on the applications that are available to them. The second company is Google. Google has been working on their own cell phone Operating System called Android. Before Android has even been released on any cell phones Google has already asked developers to start building applications to work on the Android platform. Google knows that consumers are looking more and more at the applications that are available for the phones rather than the phones themselves.
Look out for the cell phone application wars to explode in the coming months. Everyone is racing to build better cell phone applications that appeal to consumers. The applications that are currently level are only elementary compared to the applications that will be developed in the future. That only means good news to us. I’ll be curious to see what applications Nokia deems worthy of the $25,000 and I’ll be even more curious to see what types of applications Android users will be able to use. Stay tuned!
2 Responses to “It’s All About Cell Phone Applications”
[...] source. Google Android is an open source operating system. The hopes of Google, as I mentioned in It’s All About Cell Phone Applications, is that 3rd party developers will be the driving force in creating applications that work with [...]
You are right, the big decision will come based on the applications for the phone. I personally think that there will be more useful applications to me on Google’s phone as they are giving the customers the creative power.
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