Nokia Maps – Getting Some Help From bit-side GmbH

Nokia is looking to give their maps application a huge boost by acquiring bit-side GmbH. Nokia says that by acquiring bit-side Nokia will strengthen and accelerate its mobile development for Nokia Maps.

“Acquiring bit-side enables Nokia to offer consumers the world-leading mobile location applications, such as Maps, along with routing and navigation at an accelerated speed” said Michael Halbherr, vice president and head of social location, Nokia. “Nokia has been working with bit-side since 2007, and bit-side has become a strategic development partner to Nokia.”

“Nokia believes that context plays a pivotal role in the evolution of the Internet. To make the Internet truly personal, Nokia is building the ability for people to always know where they are and what is around them. Moreover, to know where their friends are and what they are doing and how they are feeling. Nokia calls this social location,” said Michael Halbherr, vice president and head of social location, Nokia.